Thinkbox’s April Chart of the Month is talking our language – our two favourite topics: TV and trust.
TV advertising is the most trusted medium – it’s official!
According to Thinkbox, with consumer confidence declining, trust is playing an increasingly critical role in shaping brand preference. And they have a wealth of evidence to support this.
Our MD, Alice, is a great believer in the importance of trust, not just in TV or advertising, but in business, and relationships too. So much so that she has just appeared on The Fuel Podcast, talking about Trust in Advertising. You can tune in to the episode here: https://thefuelpodcast.com/alice-buttling-attinger-jack-trust-in-advertising/ – we hope you can find some time to listen in.
And for the full Thinkbox charts and supporting information, you can visit the Thinkbox site here: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/chart-of-the-month
If you’d like to find out how AJ can help you make the most of the opportunities available in TV, we’d love to chat. Get in touch today!