When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Tag: media planning
How to approach Black Friday: A Strategic Guide
Black Friday has evolved from an American import into one of the most significant retail events in the UK calendar…. Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
How to get more from your press advertising budget
Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »
AJ partners with News UK to make digital advertising DR friendly
For as long as digital advertising has been around we’ve been pitched it by numerous different outlets. Whilst the visuals… Read more »