It’s one of the busiest shopping days of the year, but how do you make sure your Black Friday campaign… Read more »
Category: Media planning
How to get more from your press advertising budget
Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
What does your favourite podcast say about you?
We love podcasts! We’ve all got our favourite and we’ll talk about them passionately until someone begs us to stop…but… Read more »
The AJ approach to TV campaign planning
If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »
Make your budget work harder with short term press buying
Why should you consider buying short term press space when planning your next campaign? Despite declining circulations, press advertising is… Read more »
Fox launches new streaming service in the UK
Fox has announced it is to bring its ad-supported streaming service, Tubi to UK audiences. In the coming weeks Tubi will… Read more »
How a summer of sport can boost profits for advertisers.
With two home nation sides competing in the 2024 euros football tournament and the Paris Olympics just around the corner… Read more »
How Media Agencies Can Track TV for Improved DR Campaigns.
We all know that TV advertising makes brands famous. A recognisable brand is great, but what about direct response advertisers… Read more »
What’s all this about Podcasts?!
The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »