Most of us have been excited to see the phenomenal success of ITV’s “Mr Bates vs the Post Office”. Is… Read more »
Category: Media planning
2024 Advertising Predictions. What To Expect in the Coming Year.
When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »
The TV Advertising Reach/Targeting Trade-off Myth
TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »
Competitors on TV but you’re not? Don’t get left behind..
Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »
Why press advertising is still relevant in a digital world.
It feels like press advertising can take a back seat when it comes to media planning. But is this fair? … Read more »