Fox has announced it is to bring its ad-supported streaming service, Tubi to UK audiences. In the coming weeks Tubi will… Read more »
Category: Media planning
How a summer of sport can boost profits for advertisers.
With two home nation sides competing in the 2024 euros football tournament and the Paris Olympics just around the corner… Read more »
How Media Agencies Can Track TV for Improved DR Campaigns.
We all know that TV advertising makes brands famous. A recognisable brand is great, but what about direct response advertisers… Read more »
What’s all this about Podcasts?!
The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »
5 easy ways to boost your advertising results
At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »
AJ partners with News UK to make digital advertising DR friendly
For as long as digital advertising has been around we’ve been pitched it by numerous different outlets. Whilst the visuals… Read more »
Ads on streaming services – a win for everyone?
Amazon is the latest streaming service to announce the introduction of advertising to its platform. However, Amazon have taken a… Read more »
Linear TV still packs a punch
Most of us have been excited to see the phenomenal success of ITV’s “Mr Bates vs the Post Office”. Is… Read more »
2024 Advertising Predictions. What To Expect in the Coming Year.
When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »
The TV Advertising Reach/Targeting Trade-off Myth
TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »