We know January is probably the last thing you want to be thinking of right now but it’s just round… Read more »
Hot off the press
Our news and views on the business of DR
AJ in 2025 – our year, by our team
We’ve had a truly fantastic 2025. And like everyone else, we’re always ecstatic with a new client acquisition or a… Read more »
From brief to breakthrough – advertising creative that inspires action
Creating impactful advertising is a process that’s part art, part science. Our creative team might be wizards when it comes… Read more »
Trust radio advertising to boost your ROI
Radio advertising can be an afterthought when it comes to campaign planning. It doesn’t have the visual impact of TV… Read more »
TV advertising campaigns supercharge other media
When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Why advertising on TV is one of the safest ways to spend your budget
Think that TV advertising is just for big brands with bottomless budgets? Think again. Many smaller advertisers assume they don’t… Read more »
How to approach Black Friday: A Strategic Guide
Black Friday has evolved from an American import into one of the most significant retail events in the UK calendar…. Read more »
AJ get their walking boots on…
We’ve certainly put the miles in over the past few weeks. Starting with our AJ team walk, inspired by our… Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
Is there untapped potential in your customer data?
If you’re a direct seller, you have a valuable commodity at your fingertips. With every sale, you gather customer data… Read more »