Quooker Connected TV

Driving B2C sales via Connected TV advertising

Quooker is the market leading boiling water tap brand, occupying a premium position in the market. Known as “The tap that does it all”, a Quooker system delivers instant boiling, chilled, filtered and sparkling water.

With an established strategy in linear TV advertising, AJ proposed a Connected TV campaign that would complement their linear media plan and drive incremental reach. This activity aimed to increase brand awareness amongst their AB target audience and boost sales.

Objectives

Reach a wider AB audience than is currently possible through linear TV alone

Increase campaign efficiency and attention levels

Use latest measurement capabilities to assess campaign reach and calculate incrementality against linear activity

Strategy

Working with a trusted media partner, AJ developed a strategy that blends TV and online audiences. By using software solutions specifically designed to plan and buy across TV and digital video platforms, we unlocked premium connected TV inventory with 2nd and 3rd party cross-channel targeting solutions, serving adverts to an affluent AB audience and those in the market for kitchen appliances.

Results

Campaign activity added 3.61% additional reach to the linear campaign.
No overlap between channels so delivering a high number of unique viewers.
Activity directly led to an additional 4.6k Quooker website visits.
Average Cost Per Site Visit was lower than that generated by the key linear channels.
A significant number of sales have been directly attributed to the connected TV campaign.