Brand vs. direct response advertising creative, what’s the difference? In the short term at least, brand and direct response advertising… Read more »
Tag: Direct Response
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
How Media Agencies Can Track TV for Improved DR Campaigns.
We all know that TV advertising makes brands famous. A recognisable brand is great, but what about direct response advertisers… Read more »
AJ partners with News UK to make digital advertising DR friendly
For as long as digital advertising has been around we’ve been pitched it by numerous different outlets. Whilst the visuals… Read more »
Competitors on TV but you’re not? Don’t get left behind..
Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »
Return of the QR Code
Sometime in the 2010’s QR codes seemed to be the next big thing in advertising but they never really took… Read more »
Senior shoppers carry on spending
“Grey, old, aging, senior, retired, dying” – not necessarily words that conjure up a desirable brand image. Is this why… Read more »