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Category: Ideas

Is there untapped potential in your customer data?

If you’re a direct seller, you have a valuable commodity at your fingertips. With every sale, you gather customer data… Read more »

Why we resist a “summer slowdown”

We’re sorry about this (really we are) but stepping up rather than stepping back in the summer is well worth… Read more »

Podcasts in the media mix helps businesses grow

Is podcast advertising part of your media mix? If not, you could be missing a trick. Podcasts offer a direct… Read more »

AI in advertising – friend or foe?

It’s no surprise to anyone that AI continues to grow and become ever more present in our everyday lives. Like… Read more »

Pantone colour of the year – Mocha Mousse

In their own words…”The Pantone Colour of the Year programme engages the design community and colour enthusiasts in conversation around… Read more »

AJ’s top tips to improve your day..

We’d like to share a few simple tips that we believe can make a difference to the day. There may… Read more »

Are you spending too much on social media?

Social media gets a lot of attention, from both advertisers and consumers alike but does investment in the channel pay… Read more »

Make sure you stand out this Black Friday – 8 tips for success

It’s one of the busiest shopping days of the year, but how do you make sure your Black Friday campaign… Read more »

AJ 2024 advertising predictions – how are we doing?

At the beginning of the year we made some predictions about the direction of advertising in 2024. As we’ve just past… Read more »