Is podcast advertising part of your media mix? If not, you could be missing a trick.
Podcasts offer a direct and personal route to audiences. If they’re not part of your strategy yet, you might be missing a powerful opportunity to engage your target customers in a more authentic and impactful way.
Podcast advertising plays a unique role on your media schedule. Whether you are a brand looking to build awareness or a direct response advertiser looking to drive sales, we’ve got the expertise to create a podcast campaign that helps your business grow.
DID YOU KNOW?
- Podcasts have overtaken radio as the most consumed audio content
- Podcast listeners are more engaged with the content than any other platform
- Adverts in podcasts drive higher premium product conversion than any other medium
- Brands that add podcasts to their media schedule enjoy 22% higher recall than TV advertising
- With millions of podcasts, even the most niche audience can be precisely targeted
- Tracking options allow advertisers to reliably assess campaign impact
- Not just for the youngsters….more than 1 in 10 over 65s listen to podcasts on a weekly basis*
HOW AJ CAN HELP YOU BRING PODCAST ADVERTISING INTO YOUR MEDIA MIX
- End-to-end podcast solutions – from media planning and buying to script writing and production. We take care of the whole process.
- Our in-house podcast experts know how to produce campaigns that deliver
- As a media independent we only put forward campaigns we believe in
- Entry level campaigns start from as little as £5k
Give us a call or drop us an email to find out more about how we can help you find success with podcast advertising.
The AJ podcast team
*Ofcom September ‘24