With two home nation sides competing in the 2024 euros football tournament and the Paris Olympics just around the corner… Read more »
Category: TV
New streaming service launch could be just what advertisers need
Another day, another change to the TV advertising landscape….but this one is genuinely exciting. Everyone TV (the organisation leading the… Read more »
Hitch a ride with TV Sponsorship
If you want to rise above your competitors, TV sponsorship is a sure fire way to make consumers notice you…. Read more »
How Media Agencies Can Track TV for Improved DR Campaigns.
We all know that TV advertising makes brands famous. A recognisable brand is great, but what about direct response advertisers… Read more »
Ads on streaming services – a win for everyone?
Amazon is the latest streaming service to announce the introduction of advertising to its platform. However, Amazon have taken a… Read more »
Linear TV still packs a punch
Most of us have been excited to see the phenomenal success of ITV’s “Mr Bates vs the Post Office”. Is… Read more »
2024 Advertising Predictions. What To Expect in the Coming Year.
When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »
The TV Advertising Reach/Targeting Trade-off Myth
TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »
Small budgets can lead to big reactions
If there’s one thing we’ve learnt it’s that there is no formula to predict what ads will be a hit… Read more »
Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?
This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »