AJ, Author at Attinger Jack

Do coupons in ads still work?

Back in the day, every direct response ad had a coupon but the growth of online sales has seen more… Read more »

In the first wave of lockdown, while newspapers were key to keeping the public updated on what was happening in… Read more »

Not only do we value our client partnerships, we have always placed huge importance on our relationships with our media… Read more »

TV produces the most profit at the greatest cost efficiency for the lowest risk. Every major piece of research into… Read more »

Last year at AJ, we, like many other businesses, continued to do what we do, as best as we could,… Read more »

The first lockdown saw some stark changes in TV viewing behaviour which play into the hands of advertisers, making TV… Read more »

At AJ we have always appreciated the power of TV advertising and understand its huge effect on all elements of… Read more »

Shorter days, dark mornings, colder weather – there’s no denying it, Autumn is here. Usually a beautiful time of year… Read more »

As we emerge from lockdown we are looking at our business to see how we have held up. When lockdown… Read more »

Alice Buttling, MD, reflects on the learnings of the last four months: 1) Survival of the fittest is certainly… Read more »