When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Category: Media planning
How to approach Black Friday: A Strategic Guide
Black Friday has evolved from an American import into one of the most significant retail events in the UK calendar…. Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
Why we resist a “summer slowdown”
We’re sorry about this (really we are) but stepping up rather than stepping back in the summer is well worth… Read more »
Podcasts in the media mix helps businesses grow
Is podcast advertising part of your media mix? If not, you could be missing a trick. Podcasts offer a direct… Read more »
Meet the podcast team
Curious about podcast advertising but not sure where to start? We’ll help you harness this dynamic and profitable medium to… Read more »
Campaign’s School Report recognises AJ’s growth
We are always striving to develop our agency so are delighted that this year’s Campaign School Report recognises AJ’s growth…. Read more »
Six reasons why your advertising schedule should include print.
With other media channels seeing continuous and rapid innovation it’s easy to see why some advertisers struggle to get excited… Read more »
Have you fallen out of love with your Agency?
The relationship you have with your Agency is an important one. And like any relationship, you both need to feel… Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »