When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Category: TV
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
AJ’s guide to TV advertising opportunities
Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
The AJ approach to TV campaign planning
If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »
Fox launches new streaming service in the UK
Fox has announced it is to bring its ad-supported streaming service, Tubi to UK audiences. In the coming weeks Tubi will… Read more »
How a summer of sport can boost profits for advertisers.
With two home nation sides competing in the 2024 euros football tournament and the Paris Olympics just around the corner… Read more »
New streaming service launch could be just what advertisers need
Another day, another change to the TV advertising landscape….but this one is genuinely exciting. Everyone TV (the organisation leading the… Read more »
Hitch a ride with TV Sponsorship
If you want to rise above your competitors, TV sponsorship is a sure fire way to make consumers notice you…. Read more »