It’s estimated that email volumes have jumped by a staggering 300%-500% during the pandemic, meaning customers are receiving more emails… Read more »
Hot off the press
Our news and views on the business of DR
Time to tune in to radio?
Working from home continues to have an impact on changing behaviour which means great news for advertisers New research from… Read more »
Do coupons in ads still work?
Back in the day, every direct response ad had a coupon but the growth of online sales has seen more… Read more »
Circulations update
In the first wave of lockdown, while newspapers were key to keeping the public updated on what was happening in… Read more »
Sounds like we’re getting it right
Not only do we value our client partnerships, we have always placed huge importance on our relationships with our media… Read more »
Why you need to be on TV
TV produces the most profit at the greatest cost efficiency for the lowest risk. Every major piece of research into… Read more »
Something to celebrate…
Last year at AJ, we, like many other businesses, continued to do what we do, as best as we could,… Read more »
There’s never been a better time to be on TV
The first lockdown saw some stark changes in TV viewing behaviour which play into the hands of advertisers, making TV… Read more »
TV strengths continue to shine
At AJ we have always appreciated the power of TV advertising and understand its huge effect on all elements of… Read more »
Season to be cheerful
Shorter days, dark mornings, colder weather – there’s no denying it, Autumn is here. Usually a beautiful time of year… Read more »