If you’re a direct seller, you have a valuable commodity at your fingertips. With every sale, you gather customer data that some brands can only dream of, but are you making the most of this?
By maximising use of this data you can not only effectively re-target “warm” prospects but you can extrapolate this information to give you a clear picture of who exactly your customer is.
An effective contact strategy is essential. Customers on your database represent leads you have already paid for so it makes good sense to squeeze everything you can from these. From selling upgrades and encouraging further purchase to persuading someone to go for that “big ticket” item, when you keep in touch with your customers you ensure that your business is always front of mind.
But the value in your customer data goes further than catalogues and brochures. Data modelling software allows us to extrapolate your current customer data and apply this to help identify your potential customers.
How can AJ help you maximise your customer data?
When we take on a new client pretty much the first thing we do is recommend a database profile. It’s cheap and easy but the benefits are immense.
Having a clear idea about who your customer is is instrumental in forming an effective campaign strategy. It drives both media and creative and gives us clear goals and targets. It focuses the mind, no longer is the customer just the customer, we are able to visualise them. And when you visualise someone, it’s much easier to engage and communicate with them. We can also overlay this with media planning tools to identify gaps in a client’s media strategy, ensuring maximum reach and minimum wastage when it comes to targeting.
We also take a hard look at how a client uses their customer data. There are cheap and easy marketing tools that allow you to effectively reach customers, driving incremental sales and boosting your profits. We can recommend effective CRM strategies and design impactful mailings and emails that motivate lapsed customers or “dead” leads.
If you need help making the most of the potential in your customer database get in touch and find out how we can help.
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