Think that TV advertising is just for big brands with bottomless budgets? Think again. Many smaller advertisers assume they don’t have large enough budgets to make a profitable TV campaign, but the data tells a different story. When it comes to delivering great ROI, TV is one of the most consistent and predictable mediums available.
TV advertising is a sound investment
Recent analysis from industry body, Thinkbox has shown the average return on a £75k TV spend is an amazing £160k. Compare that with social media, where average return for the same spend is around £82k. However, the lower ROI tells only part of the story. Expected returns on TV advertising are remarkably stable whereas ROI for social media can vary wildly. Many advertisers on social media do not get anywhere near the industry average when counting the profits at the end of the campaign.
Getting a good return on your advertising spend your priority? You should be thinking “TV”.
Getting “on air” is easier than you might think
TV advertising’s reliability can be a lifeline for smaller brands, for whom it is crucial that every penny works to deliver those all-important sales. Despite TV’s reputation as being only for the big hitters with deep pockets, in 2024 a third of all TV advertisers invested less than £50k in media and 51% spent less than £250k*. The reality is, TV advertising is accessible to businesses of all size.
TV advertising creative doesn’t have to be cost prohibitive either. We’ve all seen and enjoyed cinematic epics packed full of celebrities, special effects and huge chart hits but are they necessary? Perhaps, if you are John Lewis, Tesco, Jaguar or similar. For most advertisers? Absolutely not. For the vast majority of brands, a well-conceived, professionally produced commercial is enough to raise awareness and inspire action.
How AJ can help make your brand famous
Here at AJ, we have extensive experience when it comes to getting smaller advertisers on TV successfully.
We know how important it is for growing brands to make every pound count, so our creative team produce adverts that look polished and professional but don’t blow the budget. Our media department have experience of planning and buying tightly targeted, cost-efficient campaigns to work with all levels of spend. Whether your budget is £50k or £2 million plus, we give every campaign the attention it needs to deliver. It’s this client centred approach that turns a modest budget into TV advertising success, whatever your KPIs.
Interested in hearing more about how TV could transform your business? Let’s talk. Discover more about our approach to TV advertising campaigns here.
*Thinkbox research