The Q1 RAJAR results are in, buckle up for the highlights…
Radio continues to prove its power as one of the UK’s most pervasive media channels, with 87% of adults tuning in every week. This inescapable media platform, should not be overlooked, offering advertisers a huge opportunity to reach over 50 million people, from every demographic.
Think radio is just about the BBC? Think again, commercial radio is leading the way, now accounting for 54.3% of all UK radio listening. At the same time, digital habits continue to evolve, with online listening growing steadily and now representing almost a third of all listening hours.
Global remains the UK’s leading commercial radio group, delivering a combined 279 million listening hours each week across its 29 million listeners. Its flagship stations, Heart, Capital and Smooth Radio, continue to rank as the top three commercial radio brands in the country.
Cultural moments are also reshaping listening habits. Speech radio has surged in popularity, with some stations outperforming music formats. LBC News has seen listening hours rise by 20%, now reaching more than 1 million listeners each week. Meanwhile, ahead of this year’s FIFA World Cup, talkSPORT has experienced significant growth, attracting 3.3 million weekly listeners.
The latest figures reinforce radio’s position as a resilient, trusted platform for both advertisers and listeners. If you’d like to hear more about what we can do for you on the airwaves, get in touch.