ITV will be launching ITVX – the UK’s first integrated advertising and subscription funded (AVOD/SVOD) platform later this year. Viewers will be able to watch hours of new and exclusive content for free or subscribe to watch all that content ad-free. In addition, there will be thousands more hours of British boxsets from BritBox and other partners’ content.
ITVX will be a destination for new exclusive content, every week, a mixture of commissioned and acquired series, singles and films across a full array of programme genres.
You can read the full story at the link below and if you’d like to know what opportunities this could bring for you and your business, please don’t hesitate to get in touch.