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7 easy creative tweaks to make your ads more responsive

If you are seeing a drop off in response it pays to look at your creative to see if it’s working hard enough. You don’t need to completely reinvent your copy to make your ads more responsive, simple tweaks can often be enough to increase consumer engagement. We’ve put together a handy guide that will help you easily maximise response and return on your advertising spend.

Use an attention grabbing headline

Your headline is the first thing your target audience will see and determines whether or not they will read on. Don’t waste this valuable opportunity to draw people in. There is no “one size fits all” formula to writing the perfect headline but think about your target audience and what makes them tick. Think about what interests and motivates them and use these to your advantage. One option is to use intriguing questions that relate to your audience’s pain points or desires. Try piquing curiosity by providing incomplete information that compels the reader to want to know more. Use emotive, persuasive words effectively to create a sense of urgency or desire.

Highlight your offer

Customers love a deal and are responsive to ads that give them one. They may love your product anyway but they’ll love it more if they think they’ve got a bargain. Make your offer a good one and make it bold and enticing. Offers are a good tool to grab attention so make sure they stand out in your advert. You want your customers to stop in their tracks and feel you’re giving them something that’s too good to pass up on.

The most responsive ads create a sense of urgency

If you’re running a direct response ad you want your customers to act immediately. If your ads aren’t as responsive as you’d like, the easiest way to spur people into action is to create FOMO. Words and phrases like “whilst stocks last”, “offer must end soon”, “hurry” and “limited” create a fear that the offer won’t be available to them indefinitely and they need to act right away to secure it.

Use good images

If every picture tells a story what does a bad one say about your brand? Your imagery has to be good. Whether you’re selling a service or product the images you use say a lot about your brand and who you are. If you want to make your ads more responsive make sure the images you use show your brand and products in the best possible light. Consumers won’t respond to an advert with poor quality or irrelevant images. Choose them wisely!

Using the right colour can lead to more responsive ads

The colour you use says more about your brand than you might think. Consumers unconsciously associate different colours with different attributes so think about how you want to come across and utilise the right shade. Choose blue if it’s important you’re seen as a trustworthy and dependable brand. Yellow is great for grabbing attention and standing out, with companies that use yellow being seen as dynamic and exciting. Shades of orange convey a sense of fun, friendliness and approachability. Green is easy on the eye and brings to mind freshness and nature. Red can be incredibly effective when used sparingly, often used for “sale” messaging for standout and to inspire urgent action.

Make your call to action clear

This one is especially important for direct sellers. Whether it’s a brochure download, an order on your website or a phone call for an appointment. You know what you want to achieve with your advert but don’t assume that consumers will do this without clear instruction. Your call to action needs to be simple and easy to find. After seeing your advert the consumer needs to be in no doubt as to what they need to do next. There’s no room for subtlety in this element of your copy!

Incorporate a QR code to make your ads more responsive

It sounds obvious but one of the best ways to make your ads more responsive is to make it super easy for consumers to respond. QR codes are a useful response mechanism that ensures responses are delivered directly to your website. Unlike a URL there is no room for mistyping and unlike a web search your competitors don’t get a look in. They don’t take up much space, everyone knows how to use them and they make responding easy. What’s not to love?

These are simple tips that can really make a difference to your advert performance but if you really want to maximise response and drive sales a more radical overhaul may be required. Our creative team are experts at creating adverts that deliver response. Not only that, we understand consumers, what turns them on and what makes them turn away. If you want to make your ads more responsive, get in touch to find out how we could improve your results or discover more about our creative services.