Getting your brand on TV can be a game changer when it comes to advertising. But how can you nail it without breaking the bank?
TV advertising doesn’t have to be as costly as you might think. TV has the impact and scale that could be just the advertising medium you need to boost your business and over the last few years, there has been a significant increase in the ‘new to TV advertiser’ market. We’re not surprised by this, as linear TV – TV watched live rather an on demand – still represents 80% of the total viewing figures. With as little as £30,000-£50,000 you could launch a full-scale national TV campaign. Not only that, but some of our much-loved channels could also help.
C4 set up the Greenhouse Fund – a new initiative offering small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. Our client Hippo used this service and saw a 45% increase in people’s consideration for the brand as a result.
ITV also has a project called Business For All; they provide matched funding, support and creative production for new, growing businesses. And Sky are also able to offer attractive rates for new to TV clients, delivering reach and scale.
A lot of agencies can get a client on TV in eight weeks, AJ can do it in four weeks. We’re very nimble in that respect and we can also provide a full creative service with the help of our trusted partners.
If you’re considering advertising on TV, there couldn’t be a better time, so why not give it a go?
Useful links:
https://www.4sales.com/greenhouse#about-the-fund
https://www.itvmedia.co.uk/itv-backing-business/natwest-and-itv-backing-business
Emma Davis, Media Planner/Buyer